In connection with a study project, I have worked with a Danish clothing brand, which is located in northern Jutland. Their website needed a facelift as the site at the time felt impersonal and unmanageable. After researching the market, we developed a website and an associated campaign which encouraged the company's target group to take a stand on the clothing brand's values and message and share their own “take” on this. In this way, the brand's message was spread organically across platforms. The campaign would thus help create awareness about the brand and thus attract new customers.
